Embedded Files
La Jolla Village Merchant Association:
La Jolla Village Merchant Association:
Social Media Posts
Social Media Posts
I assisted with creating several social media posts and planning their calendar for their Instagram feed. These fit into the branding of the nonprofit at the time, although now these are a little outdated in terms of trends and style.
Likes: 425
Caption:
Beach appreciation post because La Jolla has some of the most beautiful beaches! 🌊
Although summer is winding down and our warm days are limited, you still have time to take a trip to one of our beaches!
What’s your favorite beach in La Jolla?
#lajolla #california #summer #lajollabythesea #lajollavillagemerchantsassociation
Likes: 48
Caption:
Come check out La Jolla's Orchids! La Jolla has both fine dining and hotels where the food is great and the interiors are stunning!
We are very proud that these La Jolla Village locations have been nominated for the 2023 Orchid award for their wonderful interior design by the San Diego Architectural Foundation.
The Orli is a boutique hotel with gorgeous design, and Queenstown and Marisi are dining establishments that are known for their spectacular design as well as delicious food!
Orli: @stayorli
Marisi: @marisilajolla
Queenstown: @queenstownvillage
#orchids #gorgeousdesign #lajollabythesea #lajollavillage #sdarchitecture #interiordesign
Likes: 242
Caption:
There’s nothing quite like La Jolla, CA! ☀️🌊
What’s your favorite thing about La Jolla?
#lajolla #lajollavillage #mylajolla #beach #ljvma
Likes: 74
Caption:
Congratulations to Queenstown on their grand opening and ribbon cutting ceremony in 2023!!! 🥳🥳🎉
Welcome to the village!
Queenstown: @queenstownvillage
Photography by @jdixxphotography
#lajollabythesea #lajollavillage #newbusiness
Likes: 67
Caption:
Come on down to La Jolla to have a lovely picnic!!! Check out these places for a quick bite for your perfect picnic!
🧺⛱️🥪🍉
Juice Kaboose: @juicekabooseofficial
The Flower Pot: @flowerpotcafeandbakery
Encanto Café: @theencantocafe
Small Goods: @smallgoods_
Java Earth: @javaearthcoffee
What is your favorite place to grab a delicious meal or snack for your picnic in La Jolla? Comment below!👇
For this series of posts I was in charge of finding upcoming events in La Jolla to promote on the social media pages.
Likes: 26
Caption:
🎉 Exploring the festive vibes in La Jolla Village! ✨ Swipe left to discover the lineup of exciting events happening through the end of the year. From holiday markets to live performances, there's something for everyone! 🌟
#LaJollaVillageEvents #YearEndCelebrations
AMA: Sandie Awards 2026
AMA: Sandie Awards 2026
I assisted with the promotional efforts of the 2026 Sandie Awards for the American Marketing Association: San Diego Chapter. These awards are for the marketing success of local companies. For the 2026 awards I assisted with the email marketing. The copywriting and branding elements were provided to me and I would design the email. My tasks were to observe the KPI metrics, organize reports, format the emails, and design elements (including designing the headers). I optimized these emails for both computer and mobile use and would ensure a clean and on-brand look.
For this email I also photoshopped the number design elements using branding materials that were provided to me to use for the headers and other assets.
Metrics
Metrics
Here are the metrics I used to track some of the emails for this campaign.
Email Performance.pdfHeaders
Headers
Here are some of the email headers I created using Canva.
Unaffiliated Japanese Friendship Garden Sample Report
Unaffiliated Japanese Friendship Garden Sample Report
For one of my classes we were tasked with creating a full target segment, persona, marketing materials, and SEO report on a local company. I chose the Japanese Friendship Gardens at Balboa, who I am not affiliated with in any way. This report was created in 2024, and several of the recommendations that I had made have since been implemented through their own initiative. This report is semi-formal and is not intended to be fully polished.
Within this document there is analysis that then guided me as I created samples of blog posts, social media a/b/c tests, and social media videos for this project. The samples are linked within the document.
Social Media Samples
Unaffiliated samples of social media posts for various local companies.
Safer Schools Together W.O.B. mockup
Safer Schools Together Protecting Online Presence
Sun Diego Upcoming Summer Sale
Uptown Animal Hospital Protecting Your Furry Friends From the Heat Mockup
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